Training: Innovation tools and techniques (for individuals)

Discover the right tools and techniques to innovate quickly and effectively in our 2-day programme
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For whom

Professionals who are looking to learn about how to use the right innovation tools and techniques to  innovate quickly and effectively and willing to improve innovation within their organisation.

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Next 2-day training

The next innovation training takes place on 24-25 March 2020 at the Erasmus Centre for Entrepreneurship Campus.

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The fee for this training is € 1,750 (excl. VAT) for a 2-day in-class training including course materials and lunches.

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All you need to know in 1 PDF. Download the brochure and take a look at our training.

Key benefits

Apply the right tools to innovate quickly and effectively

Today’s organisations are increasingly focused on innovation and entrepreneurship for the purpose of their growth and renewal. To this end, we train employees in the use of numerous tools and techniques for the execution of innovation projects and for the development of an entrepreneurial mindset. You learn to work with practical tools and the latest insights in the field of innovation. We will go into tools & methods such as design thinking, lean startup, innovation metrics, ideation, prototyping and emphasizing with your ”customer”. As a result, this allows you to understand how innovation works in your organisation and how you can contribute to it in an effective way. During the training you will use your own personal challenges and experience as a learning objective to improve so you will be able to apply it directly in your projects.

Ursula de JongStrategic business consultant Eneco

"Erasmus Centre for Entrepreneurship helped us to rapidly test and develop new business opportunities for the future of Eneco"

Programme overview

“Innovation tools and techniques” training at a glance

We offer the ‘Innovation tools and techniques’ training at the Erasmus Centre for Entrepreneurship. The next 2-day training takes place on:

24-25 March 2020

Application deadline:
3 March 2020

Apply now!

Programme details:

Part 1: Empathize & Ideate

An innovation process starts with empathizing with your customer, what is the problem you are trying to solve? After this day you will;

  • Come to understand the first steps of an innovation process;
  • Learn to use different tools to empathize with your customer like: a persona card, empathy map, customer journey map;
  • Learn to find the real problem by for example the job-to-be done theory and defining a problem statement;
  • Experience an ideation process and come up with some first ideas.

Part 2: Value proposition, prototype and validate

Today we will work on finding a problem-solution fit. What is the value you are going to deliver and how will you translate this in a product or service:

  • Develop the capability to translate a problem in a solution by using among others the value proposition canvas;
  • Experience the rapid prototyping process and develop a first prototype
  • Learn how to validate your assumptions by running experiments.

Part 3: Business model and pitch

The first days focused mainly on desirability, the third day we will focus on feasibility and viability. How will you bring your idea to the market or your organisation:

  • Learn to use tools like the business model canvas and the business model delta to test your idea’s feasibility and viability;
  • Experience how to pitch your idea to different stakeholders;
  • Design the next steps to bring innovation to a next level within your organisation by designing your (personal) innovation roadmap.

Do you need a training for your team?

Get in touch with us to discuss the possibilities for an in-company training.

Our team

Leading practitioners and practical academics as trainers and facilitators

In this programme Erasmus Centre for Entrepreneurship brings professionals from different organisations together to get the most out of learning with and from each other. This learning is fueled by the latest hands-on insights from the world-class innovation and entrepreneurship research performed by professors from Rotterdam School of Management, Erasmus University . We combine this with practical experience from industry-leading innovation professionals from large companies within our network and startups in our community.

Prof.dr. Justin Jansen

Academic Director

Dr. Ferdinand Jaspers

Programme Director

Prof. dr. Tom Mom

Professor Strategic Growth & Implementation

And more

Our team consists of more than 25 academic trainers and researchers on entrepreneurship.

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About Erasmus Centre for Entrepreneurship

The leading centre for entrepreneurship in Europe

Part of the Erasmus University Rotterdam

We leverage the knowledge and network of Erasmus University Rotterdam, a university founded by entrepreneurs more than 100 years ago. With 25+ researchers and 4 full professors in entrepreneurship, it is in the DNA of our university. We provide participants with a diploma.

Academic excellence & practical experience 

We apply hands-on insights from world-class innovation and entrepreneurship research and practices from industry-leading innovation professionals. This combination results in the ability of participants to make impact in the organisation. 

Learning through reflection on doing

Experiential learning is at the core of all our programmes. Participants learn through working on their own and other participants’ cases from different organisations/sectors/countries in an interactive way.

The Erasmus Centre for Entrepreneurship

Erasmus Centre for Entrepreneurship is the leading entrepreneurship centre in Europe.

We provide a unique platform that ranges from scholarly insights about (corporate) entrepreneurship and new opportunities, startup campuses for ambitious entrepreneurs, to exciting executive programmes for leading innovation excellence within established organisations.

We developed a 10.000 m2 entrepreneurship campus, housing over 100 startups and scale-ups, creating the learning environment to teach, train and develop people to excel in innovation.

Erasmus University Rotterdam has the largest academic research group in Europe with over 25 researchers and 4 professors in the field of entrepreneurship.

Frequently asked questions

Want to know more?

Who can participate in this programme?

This programme is for (innovation) professionals who are looking to learn about the latest tools and techniques to implement lasting innovation within their organisation.

How much time will I need to spend on this programme?

The training consist of 2 days in class. Next to these, there will be some preparatory work for each class day, and optional Webinars. 

What is the maximum number of participants that can join the programme?

The limit amount of participants is 15 as we seek for a highly interactive learning environment. 

Where will the programme take place?

All in-class modules take place at environments that spark your innovation. The first module will take place at our home base: the ECE Campus in the Rotterdam Science Tower, the Netherlands. 

Address: Marconistraat 16, 3029 AK Rotterdam, the Netherlands

What is the fee for participating in this programme?

The fee for this training is € 1,750 (excl. VAT) for a 2-day in-class module, course materials and lunches.

What kind of certification will I receive when I graduate from this programme?

After completion of the training you will receive a proof of participation.

In what language will the Modules be held?

The training will be facilitated in English. 

Get in touch

Interested to know more?

Curious to learn more about the Innovation tools and techniques training and how we might be able to support your organisation in the area of innovation and entrepreneurship?

Get in touch with Marleen Bax.


Phone: +31 10 302 1331

Marleen Bax

Project Manager Education