Professionals who are looking to learn about how to use the right innovation tools and techniques to innovate quickly and effectively and willing to improve innovation within their organisation.
Next 2-day training
The next innovation training takes place on 29 – 30 August 2019 at the Erasmus Centre for Entrepreneurship Campus.
Apply the right tools to innovate quickly and effectively
Today’s organisations are increasingly focused on innovation and entrepreneurship for the purpose of their growth and renewal. To this end, we train employees in the use of numerous tools and techniques for the execution of innovation projects and for the development of an entrepreneurial mindset. You learn to work with practical tools and the latest insights in the field of innovation. We will go into tools & methods such as design thinking, lean startup, innovation metrics, ideation, prototyping and emphasizing with your ”customer”. As a result, this allows you to understand how innovation works in your organisation and how you can contribute to it in an effective way. During the training you will use your own personal challenges and experience as a learning objective to improve so you will be able to apply it directly in your projects.
"Erasmus Centre for Entrepreneurship helped us to rapidly test and develop new business opportunities for the future of Eneco"
“Innovation tools and techniques” training at a glance
We offer the ‘Innovation tools and techniques’ training at the Erasmus Centre for Entrepreneurship. The next 2-day training takes place on:
Part 1: Empathize & Ideate
An innovation process starts with empathizing with your customer, what is the problem you are trying to solve? After this day you will;
- Come to understand the first steps of an innovation process;
- Learn to use different tools to empathize with your customer like: a persona card, empathy map, customer journey map;
- Learn to find the real problem by for example the job-to-be done theory and defining a problem statement;
- Experience an ideation process and come up with some first ideas.
Part 2: Value proposition, prototype and validate
Today we will work on finding a problem-solution fit. What is the value you are going to deliver and how will you translate this in a product or service:
- Develop the capability to translate a problem in a solution by using among others the value proposition canvas;
- Experience the rapid prototyping process and develop a first prototype
- Learn how to validate your assumptions by running experiments.
Part 3: Business model and pitch
The first days focused mainly on desirability, the third day we will focus on feasibility and viability. How will you bring your idea to the market or your organisation:
- Learn to use tools like the business model canvas and the business model delta to test your idea’s feasibility and viability;
- Experience how to pitch your idea to different stakeholders;
- Design the next steps to bring innovation to a next level within your organisation by designing your (personal) innovation roadmap.
Leading practitioners and practical academics as trainers and facilitators
In this programme Erasmus Centre for Entrepreneurship brings professionals from different organisations together to get the most out of learning with and from each other. This learning is fueled by the latest hands-on insights from the world-class innovation and entrepreneurship research performed by professors from Rotterdam School of Management, Erasmus University . We combine this with practical experience from industry-leading innovation professionals from large companies within our network and startups in our community.
About Erasmus Centre for Entrepreneurship
The leading centre for entrepreneurship in Europe
Part of the Erasmus University Rotterdam
We leverage the knowledge and network of Erasmus University Rotterdam, a university founded by entrepreneurs more than 100 years ago. With 25+ researchers and 4 full professors in entrepreneurship, it is in the DNA of our university. We provide participants with a diploma.
Academic excellence & practical experience
We apply hands-on insights from world-class innovation and entrepreneurship research and practices from industry-leading innovation professionals. This combination results in the ability of participants to make impact in the organisation.
Learning through reflection on doing
Experiential learning is at the core of all our programmes. Participants learn through working on their own and other participants’ cases from different organisations/sectors/countries in an interactive way.
Erasmus Centre for Entrepreneurship is the leading entrepreneurship centre in Europe.
We provide a unique platform that ranges from scholarly insights about (corporate) entrepreneurship and new opportunities, startup campuses for ambitious entrepreneurs, to exciting executive programmes for leading innovation excellence within established organisations.
We developed a 10.000 m2 entrepreneurship campus, housing over 100 startups and scale-ups, creating the learning environment to teach, train and develop people to excel in innovation.
Erasmus University Rotterdam has the largest academic research group in Europe with over 25 researchers and 4 professors in the field of entrepreneurship.
Frequently asked questions
Want to know more?
This programme is for (innovation) professionals who are looking to learn about the latest tools and techniques to implement lasting innovation within their organisation.
The training consist of 2 days in class. Next to these, there will be some preparatory work for each class day, and optional Webinars.
The limit amount of participants is 15 as we seek for a highly interactive learning environment.
All in-class modules take place at environments that spark your innovation. The first module will take place at our home base: the ECE Campus in the Rotterdam Science Tower, the Netherlands.
Address: Marconistraat 16, 3029 AK Rotterdam, the Netherlands
The fee for this training is € 1,750 (excl. VAT) for a 2-day in-class module, course materials and lunches.
After completion of the training you will receive a proof of participation.
The training will be facilitated in English.
Get in touch
Interested to know more?
Curious to learn more about the Innovation tools and techniques training and how we might be able to support your organisation in the area of innovation and entrepreneurship?
Get in touch with Marleen Bax.
Phone: +31 10 302 1331