The Essentials of Entrepreneurship

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The first Module from the Innovation Driver Certification Programme will be about the essentials of Entrepreneurship. Developing a sustainable innovation competence requires systemic organizational change: resources, processes and values have to be developed and nurtured to ensure the repetitive renewal of the organization.

More in particular, it requires people to be the primary driver in this change. This Module provides you with the knowledge, the skills, and the motivation to lead the systemic change in your organization and to drive the capability for innovation to a higher level.

To develop your knowledge and capabilities as an “Innovation Driver”, this Module is structured around the three essential components of innovation excellence: (Human) Resources for Innovation, Processes for innovation, and Values for Innovation (culture). Throughout the Module an integral perspective is maintained to develop a systemic understanding of the change and transformation towards innovation excellence.

Come and join us on 7 & 8 January and 4 February!

The application deadline is 24 December 2018.

The fee for the first Module is € 2,000 (excl. VAT) for a 2-day in-class Module, 1-day follow-up, course book and an ECE Entrepreneurship Scan.

7 January: (Human) Resources

An organization’s most important resource for innovation are its people, thus we will go in depth about Human Resources. After this day you will;

  • Come to understand the roles and traits of successful Innovation Drivers;
  • Develop the capability to assess and build effective entrepreneurial teams;
  • Develop the capability to assess and build effective social networks for
  • Draw upon the results from the ECE Entrepreneurship Scan to understand what it takes to build an ambidextrous leadership style;
  • Develop the understanding and the capability to facilitate cultural change and influence senior leadership behavior.

8 January: Processes & Values

Excellent innovation requires systematic processes and governance systems to guide (portfolios of) individual projects and requires organizational cultures based on innovation and entrepreneurship values.

  • Draw upon the results from the ECE Entrepreneurship Scan to understand the characteristics of ambidextrous innovation governance systems to define an impact mini-impactproject;
  • Develop the capability to set innovation goals and fitting processes, and to get the most out of techniques such as lean startup and design thinking;
  • Develop the understanding and the capability to create urgency and a social movement for innovation, i.e. to involve, engage and excite others.

4 February: Follow-up day

The road to putting all the acquired knowledge into practice is a demanding but crucial process within innovation. After this day you will;

  • Acquire the knowledge about the ins and outs of implementing innovative systems and cultures;
  • Come to understand what impact the mini-impact project has had thus far;
  • Evaluate the first steps that have been taken and yet will have to be taken with the coaching of top academics.



Do you recognize yourself in any of these roles? Would you like to develop yourself in any on these areas? Are these important challenges in your organisation?

If so, learn more about driving innovation in your organisation. As a certified Innovation Driver, you will be able to support and guide numerous internal and external stakeholders for the benefit of your organisation’s competitiveness and growth.

We expect the participants to be experienced in the execution and/or driving of innovation projects in a public organization or corporate context, for instance through approaches such as lean startup and design thinking. (Please contact us for more information if you are interested in our programmes about these approaches.)


Our team combines academic excellence with practical experience. We work with some of the leading researchers in their field who are able to translate the latest academic advances into tangible insights.

Image Dr. Dirk Deichmann

Dr. Dirk Deichmann

Creative and innovation behavior expert

dr. Ferdinand Jaspers

Business Model Innovation

Dr. Lotte Glaser

Assistant Professor Strategy & Entrepreneurship


When does this module take place?

In 2018 the Module will take place on 7 and 8 January, 2018. There will be a follow-up day on the 4th of February.

Where will the programme take place?

The Module takes place at an environment that sparks your innovation, our home base: the ECE Campus in the Rotterdam Science Tower, the Netherlands. 

Address: Marconistraat 16, 3029 AK Rotterdam, NL

In what language will the module be held?

This Module for public organisations will be facilitated in Dutch.

If you choose to continue and participate in any of the follow-up Modules of the Innovation Driver Certification Programme, please note these will be facilitated in English.

How much time will I need to spend on this module?

The Modules itself takes 3 full days. In advance of this Module, you are asked to perform the ECE Entrepreneurship Scan, a proven research framework of the ECE. Next to this you’ll receive preparatory course materials, which you are asked to study before the Module starts. Between the first two days and the third day, you are requires to carry out / set up a mini-impact project in your organisation.

What is the maximum numbers of participants that can join the programme?

The maximum number of participants is 15 as we seek for a highly interactive learning environment. 

What is the fee for participating in this programme?

€ 2,000 (excl. VAT) for a 3-day in-class Module, course materials, ECE Entrepeneurship Scan, access to online learning management system, lunches and a dinner.

The General Terms and Conditions ECE Study Programmes are applicable to this module.

What kind of certification will I receive when I graduate from this programme?

Participants in this module will receive a proof/reference of participation.

Participants will receive a certificate from the Erasmus Centre for Entrepreneurship, Erasmus University Rotterdam, if they comply with the Certification Requirements;

A participant must within two years successfully complete:

  • At least three Modules of the Innovation Driver Certification Programme;
  • ECE Entrepreneurship Scan;
  • Personal Real-life Impact Project;
  • Case Exam;
  • A Personal Learning Plan;
  • A published Opinion Piece.


You can read our brochure or get in contact with us.

Annique de Greef

Director Education & Research

Curious to learn more about the Innovation Driver Certification Programme and how we might be able to support your organization in the area of innovation and entrepreneurship?

Get in touch with Annique de Greef.

Email: degreef@ece.nl

Phone: +31 10 302 1331

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