Essentials of Entrepreneurship

Capacity: 20-40 Starting: 1 May 2015 8:00 - 18:00

1-day practical masterclass about entrepreneurship for a broad group of employees. Create more entrepreneurial staff that is better able to exploit new market opportunities.

In order to constantly keep your company ahead of the competition, you must be able to adjust to changing market conditions.

This requires having a staff that can adapt and respond to changing circumstances. This also requires employees that learn to see opportunities and can then exploit these. It requires employees who learn quickly and have a problem-solving mentality.

Achieving operational goals and testing and exploiting new opportunities are two different skills. How to combine these skills is taught in this program.

Learning Objective:

  • Entrepreneurial staff that is better able to exploit new market opportunities.


  • Employees are able to test new opportunities and rapidly learn from this.
  • Employees become more solution-oriented


What can we learn from entrepreneurs – Thomas Blekman

  • What is entrepreneurship?
  • What can managers learn from entrepreneurs
  • How does an entrepreneur think
  • What is the difference between startups and established organisations?
  • Can an established organisation also operate as a startup?

It’s all about adding value Hendrik Halbe

  • What does my current market look like?
  • Who is my customer?
  • What does my customer want?
  • Are you truly adding the maximum value?
  • Learn how to pitch

The learning organisation dr. Ferdinand Jaspers

  • What is innovation and what kinds of innovation are there?
  • How do startup ideas emerge?
  • How do you get great ideas? Myth: you need a great idea
  • How do you test ideas? – Minimal Viable Product
  • Intrapreneurship. How does that work?
  • The learning organisation
  • The lean startup

Cost & Time

  • 1 day
  • Managers and employees from various business units
  • Starting from €20.000 per group
Hendrik Halbe

Hendrik Halbe

Advisor to the board

Dr. Ferdinand Jaspers

Programme Director

Thomas Blekman

Corporate Effectuation & Strategy Expert

ECE Campus

Marconistraat 16, 11th floor


The Netherlands


afbeelding locatie


Jurgen Nieuwenhuijsen



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