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Yolanda Eijgenstein

Why Company, Founder/Owner, Why Company


  • 1989 - 2000
  • Owner/Founder of Wie Mailt Wat?

  • 1996 - 1998

  • 1997
  • Business Woman of the Year

  • 1997 - Present
  • Owner/Founder of Why Company

  • 2005 - 2008
  • Chair Board of Directors of the Entrepreneurs' Organization

  • 2013 - Present
  • Member of the Advisory Board of the Erasmus Centre for Entrepreneurship

Yolanda Eijgenstein is member of the Advisory Board of Erasmus Centre for Entrepreneurship.

“After more than 20 years of entrepreneurial experience, I know some things for sure: Authenticity, daring to take risks, willingness to learn from others, self-reflection, enthusiasm and perseverance… these are my core themes,” says Yolanda Eijgenstein. She is Owner and Founder of the Why Company, which specialises in management consulting, leadership, change management and group dynamics in business, with key expertise in sustainable and visionary decision-making. Yolanda’s own broad areas of expertise include servant leadership and social entrepreneurship, and in partnering and collaboration. “If you want to go quickly, go alone; if you want to go far, go together,” she says.

Yolanda is a current or past member of  the Supervisory, Advisory and Directorial Boards of a variety of organisations, in addition to ECE: the Greenleaf Centre for Servant Leadership, MasterPeace, Royal Lemkes Group, United Success, Team Academy, Nederlands Dans Theater and Fair Trade Original amongst them. She has been honoured with such awards as the Veuve Clicquot Business Woman of the Year, DMSA Direct Marketer of the Year, and has been recognised as a creative and innovative trendsetter

“Dare to think differently. Upside down, inside out… the world will change. And you too,” she advises entrepreneurs.

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