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Michiel Muller, Investor


  • 2001 - 2004
  • Managing Director of Tango Holding BV

  • 2004 - 2006
  • Founder & MD of Route Mobiel

  • 2008 - 2011
  • Founder & MD of Bieden en Wonen

  • 2012 - Present
  • Board of Advisory member of

  • 2011 - Present
  • Investor of

  • 2013 - Present
  • Board of Advisory member of the Erasmus Centre for Entrepreneurship

Michiel Muller is member of the Advisory Board of Erasmus Centre for Entrepreneurship.

As a serial entrepreneur Michiel Muller (1964), together with founder Marc Schröder, built the  unmanned petrol chain Tango into an unprecedented success. The two went on to found  Route Mobiel, the competitor of the ANWB Road, breaking another market open. With Bieden en Leven he then brought innovation to housing through an online auction.

Muller is also active as an investor. In 2011 he participated with the fund of Skype founder Zennstrom in, a fast-growing social fashion community and, an online auction site. He is also a member of the Board of Directors of LaDress.

As a Top 100 marketer Muller has won numerous marketing awards. He is a frequent speaker on radio and TV, and has received an Effie and Accent, amongst other awards. Muller wrote the book “Experiences of a Serial Entrepreneur” which was chosen by the public as ‘Business Book of the Year 2010/2011’.

Michiel is a specialist in entrepreneurship, innovation, decision-making and the opening up of markets. He is an inspirational and practical speaker for business, helping his clients and other companies spring into appropriate action. In addition he likes to show business models behind companies, offering audiences the chance to see what is behind the scenes in business.  “Creative and original thinking combined with the ability to involve the public, make him  a popular speaker and presenter,” says the authors of the  book Master Speakers (2010) about Mr. Muller.

New Business Cycle – 2019 edition

A hands-on, 10-week programme for SME entrepreneurs that want to innovate and grow. Get feedback from fellow entrepreneurs and experienced innovators.

Capacity: 20 ECE Campus

Collegereeks 31 – Business models

The rules of the game in today’s market are changing almost constantly, which means your company has to be flexible...

Capacity: 200 ECE Campus

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Simone Brummelhuis

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Yolanda Eijgenstein

Founder/Owner, Why Company

Kees de Jong

Serial Entrepreneur

Michiel Muller


Ton van der Pijl

Director President's Office, Erasmus University

Willem Sodderland

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Peer Swinkels

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Barend van der Vorm

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