“Thanks to the Erasmus Startup Programme, I learned how to listen to my customers.”
Amethyst Health wants to create a chatbot, which could more effectively help patients make sense of their health data. The reason I joined the Get Started Programme was to test and validate my start-up idea. I had discovered a serious problem worth solving. There were even people willing to pay for a solution. However, when I created a prototype and put it in front of potential customers, they were unconvinced. Happily, one of the most valuable elements of the Startup Programme are the people you meet during the programme. I received a lot of help from the coaches and the other participants. With their guidance and with customer feedback, I was able to pivot my idea and make a product people actually wanted.
I enjoyed how we were constantly encouraged to get out of the building and test our ideas with prospective customers. I would visit four hospitals per week and conduct Wizard of Oz experiments. I was chased out by hospital security quite often. But as the entrepreneur Steve Blank says, “unless you’re being escorted out of a hospital, you’re not testing your digital health idea hard enough”.
Thanks to the Startup Programme, I learned how to listen to my customers. In a short period of time I was able to interview and run experiments with a group of almost 20,000 end-users. Many of whom have signed up to become my first paying customers and are now also helping with the development of the product.
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