The Essentials of Corporate Entrepreneurship

Develop your personal innovation capability
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For whom

Corporate innovation professionals who wish to strengthen their capability to improve and sustain innovation within their organisations during a 3-day programme.

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Next 3-day programme

“The Essentials of Corporate Entrepreneurship” takes place on 29-31 January 2020 at the Erasmus Centre for Entrepreneurship Campus

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The fee for this programme is € 3,500 (excl. VAT) and includes a course book, Entrepeneurship Scan, course materials, lunches, dinners and social activities. 10% discount for alumni from Erasmus University Rotterdam.

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All you need to know in 1 PDF. Download the brochure and take a look at our programme.

Drive sustainable innovation excellence in your organisation

This programme supports participants to elevate innovation within their organisation to a higher level with a specific focus on its innovation structure and culture. The programme includes the development of personal leadership and development skills to not only innovate yourself, but support others to learn how to innovate. The 3 days consist of a dynamic mix of masterclasses, personal training modules, real-life cases and learning how to mastering the use of the latest innovation tools & technique to be able to drive innovation. Through this programme you will develop the capability to assess and build effective entrepreneurial teams, set innovation goals and fitting processes, and to get the most out of techniques such as lean startup and design thinking. You will be able to discuss the difficulties to develop the broader innovation capability and culture of the organisation with peers from different organisations.

Linda NieuwenhuizenManager Digital Change & New Business at Centraal Beheer Achmea

"Understanding that my role is the one of an innovation driver helps me to be more effective."

“The Essentials of Corporate Entrepreneurship” programme at a glance

The next 3-day programme of “Leading Innovation Excellence Programme – The Essentials” takes place on:

29-31 January 2020

Application deadline:
16 January 2020

Apply now!

Programme details

Day 1: (Human) Resources

An organisation’s most important resource for innovation are its people, thus we will go in depth about Human Resources. After this day you will;

  • Come to understand the roles and traits of successful Innovation Drivers;
  • Develop the capability to assess and build effective entrepreneurial teams;
  • Develop the capability to assess and build effective social networks for
  • Draw upon the results from the ECE Entrepreneurship Scan to understand what it takes to build an ambidextrous leadership style.

Day 2: Processes

Excellent innovation requires systematic processes and governance systems to
guide (portfolios of) individual projects and to move beyond ad hoc projects:

  • Draw upon the results from the ECE Entrepreneurship Scan to understand the characteristics of ambidextrous innovation governance systems to explore and build innovations;
  • Develop the capability to set innovation goals and fitting processes, and to get the most out of techniques such as lean startup and design thinking;
  • Work in a small team to analyze and evaluate an innovation leader’s real-life case.

Day 3: Values

A sustainable innovation competence requires organisational cultures based
on innovation and entrepreneurship values. To stimulate and integrate desired
behavioral change in your organisation, you will:

  • (Real-life case continued) Learn from the innovation leader (in person) about the difficulties to develop the broader innovation capability and culture of the organisation;
  • Develop the understanding and the capability to create urgency and a social movement for innovation, i.e. to involve, engage and excite others;
  • Develop the understanding and the capability to facilitate cultural change and influence senior leadership behavior.

Are you an innovation driver?

This programme aims to develop and empower innovation professionals, “Innovation Drivers”, in their roles to build and maintain a sustainable corporate innovation and entrepreneurship capability.  In their quest to drive innovation excellence and transform their organisations, these (informal) innovation professionals come to fulfill many different roles, such as the ones described in the infographic. Do you recognize yourself in any of these roles? Would you like to develop yourself in any of these areas? Are these important challenges in your organisation?

Top academics and industry-leading practitioners as facilitators

In this programme Erasmus Centre for Entrepreneurship brings “Innovation Drivers” from different organisations together to get the most out of learning with and from each other. This learning is fueled by the latest hands-on insights from the world-class innovation and entrepreneurship research performed by professors from Rotterdam School of Management, Erasmus University and international partner universities. This programme is developed in collaboration with industry-leading innovation professionals from organisations such as DSM and ING.


Prof.dr. Justin Jansen

Academic Director

Dr. Ferdinand Jaspers

Programme Director

Prof. dr. Tom Mom

Professor Strategic Growth & Implementation Vareska v.d. Vrande

Professor Collaborative Innovation & Business Venturing


“I found a surprising number of people with brilliant ideas and a very high level of coaches, investors and entrepreneurs: that made a huge difference. ”

Arjan Rensma, Innovation Excellence Manager at DSM

Read more

“The Leading Innovation Excellence Programme gives participants the opportunity and tools to reflect on the innovation context of their organisations.”

Angelique Plugge, Innovation Driver at ING

Read more

“What makes the programme unique is that it is not only made by academics, but there is also a great deal of involvement between the coaches and the participants - We make this programme together!”

Ad van Dongen, Innovation Driver at ING

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The leading centre for entrepreneurship in Europe

Part of the Erasmus University Rotterdam

We leverage the knowledge and network of Erasmus University Rotterdam, a university founded by entrepreneurs more than 100 years ago. With 25+ researchers and 4 full professors in entrepreneurship, it is in the DNA of our university. We provide participants with a diploma.

Academic excellence & practical experience 

We apply hands-on insights from world-class innovation and entrepreneurship research and practices from industry-leading innovation professionals. This combination results in the ability of participants to make impact in the organisation. 

Learning through reflection on doing

Experiential learning is at the core of all our programmes. Participants learn through working on their own and other participants’ cases from different organisations/sectors/countries in an interactive way.

The Erasmus Centre for Entrepreneurship

Erasmus Centre for Entrepreneurship is the leading entrepreneurship centre in Europe.

We provide a unique platform that ranges from scholarly insights about (corporate) entrepreneurship and new opportunities, startup campuses for ambitious entrepreneurs, to exciting executive programmes for leading innovation excellence within established organisations.

We developed a 10.000 m2 entrepreneurship campus, housing over 100 startups and scale-ups, creating the learning environment to teach, train and develop people to excel in innovation.

Erasmus University Rotterdam has the largest academic research group in Europe with over 25 researchers and 4 professors in the field of entrepreneurship.

What former participants say

As part of the programme deliverables, participants of the programme publish an opinion piece about an innovation topic. Click on their photo or name to read their personal story inspired by driving innovation in their organisation and the Leading Innovation Excellence Programme.

Erik Wirsing

DB Schenker

Cecile Veerman


Adam Ayers


Paul van der Hoeven


Reinout d’Engelbronner


Raimond Neuteboom

Koninklijke Marechaussee

Linda Nieuwenhuizen

Centraal Beheer Achmea

Wolfgang Hoepfl


An overview of our innovation programmes

The Essentials of Innovation in the Public Sector

29-31 January, 2020

Improve and sustain innovation within your organisation.


Read more

Developing Innovation Processes & Governance Systems

9-11 March, 2020

Develop and institutionalize a high-performing innovation system.

Read more

Developing Entrepreneurial People

20-22 January, 2020

Develop and nurture the human resources required for innovation excellence


Read more
Frequently asked questions

Want to know more?

Who can participate in this programme?

This programme is for (innovation) professionals who wish to improve and sustain the capacity of their organisations to innovate and grow; through its people, its processes and its values

How much time will I need to spend on this programme?

All the Programmes consist of 3 days in class. Next to these, there will be some preparatory work for each Programme, and optional Webinars. Furthermore, the participants may opt to develop and execute their own Real-life Impact Project during the programme with coaching from top academics and industry-leading practitioners.

What is the maximum number of participants that can join the programme?

The limit amount of participants is 15 as we seek for a highly interactive learning environment. 

Where will the programme take place?

All in-class modules take place at environments that spark your innovation. The first module will take place at our home base: the ECE Campus in the Rotterdam Science Tower, the Netherlands. 

Address: Marconistraat 16, 3029 AK Rotterdam, the Netherlands

What is the fee for participating in this programme?

Full programme:
€ 18,500 (excl. VAT) including three 3-day in-class modules, a dedicated academic and practitioner coach throughout your personal Real-life Impact Project, ECE Corporate Entrepreneurship Scan, prepatory webinars & quizzes, access to online learning management system, graduation conference, course book & materials, lunches, dinners, social activities.

Compose your own programme:

    Per Programme*:

€ 3,500 (excl. VAT) for a 3-day in-class module, course book, ECE Corporate Entrepeneurship Scan, prepatory webinar & quiz, access to online learning management system, course materials, lunches, dinners and social activities.

    Real-life Impact Project**:

€5,000 (excl. VAT) including a dedicated academic and practitioner coach throughout the duration of your project, final presentation day.

* Programme 1″Leading Innovation Excellence Programme – The Essentials” is the only mandatory programme and must be completed before following any of the other programmes. 
** It is only possible to take on a Real-life Impact Project if you follow at least two Programmes.

The General Terms and Conditions ECE Study Programmes are applicable to this programme.

What kind of certification will I receive when I graduate from this programme?

After completion of a separate Programme you will receive a proof of participation for that Programme.

Participants will receive a certificate from the Erasmus Centre for Entrepreneurship, Erasmus University Rotterdam, and will be welcomed into the ECE alumni community if they comply with the Certification Requirements;

A participant must – within two years – successfully complete:

  • All three Programmes;
  • ECE (Corporate) Entrepreneurship Scan;
  • Personal Real-life Impact Project;
  • Case Exam;
  • A Personal Learning Plan;
  • A published Opinion Piece.

In what language will the Programmes be held?

All the Programmes will be facilitated in English. 

The only exception is the first Programme for Public Organisations, which will be facilitated in Dutch.

Get in touch

Interested to know more?

Curious to learn more about the Innovation Driver Certification Programme and how we might be able to support your organisation in the area of innovation and entrepreneurship?

Get in touch with Annique de Greef.


Phone: +31 10 302 1331

Annique de Greef

Operational Director