Innovation Driver Certification Programme


Develop the knowledge, skills and mindset to build and maintain a sustainable corporate innovation and entrepreneurship capability. As a certified Innovation Driver by Erasmus University Rotterdam you will be able to support and guide numerous internal and external stakeholders for the benefit of your organization’s competitiveness and growth.

The programme helps participants to bring innovation to a higher lever (and sustain) in the for their organization fitting structure and culture; it combines personal leadership and development (knowledge, skills, mindset) with a clear impact on the organization. The strong emphasis on learning from and with colleagues of different organizations/sectors/countries it is a practice oriented programme.


Sustainable innovation

Develop a systemic understanding of a corporation’s capability to innovate and grow

Across organizational levels

Advance your capabilities to improve and sustain your organization’s capacity to innovate and grow

Culture of innovation

Make guided progress with a real-life challenge to improve the entrepreneurial capability of your organization

Peer-to-peer support

Develop a peer network of innovation drivers


In-class modules

A unique combination of Change Management, Leadership, Innovation Management and Corporate Entrepreneurship tailored to the practices of innovation drivers. Four in-class modules full of interactive masterclasses workshops and deep real-life studies.

Personal real-life impact project

A 40-week experiential challenge based on a comprehensive corporate entrepreneurship scan of your organization’s entrepreneurial competence, using the proven research framework of the ECE. Depending on your findings, this project can be anything such as designing a new innovation tool or setting up a new accelerator programme. Guidance is provided from a dedicated faculty coach throughout the personal real-life impact project.

Webinars & Quizzes

90 minute webinars in between the modules are designed for multiple purposes: to receive brief updates from each participant, to capture learnings and questions, and to prepare participants for the upcoming modules. Overall the webinars and quizzes serve to improve the quality of interaction during the modules.

Online learning management system

Throughout the programme, you will prepare for the upcoming modules through concise video and reading materials (e.g. book chapters, blogs, and articles). All of these can be found at our learning management system.

Exam and graduation projects

Participants will receive a personal learning report; a reflection on the participant’s personal development during the programme. A published opinion piece; participants will write an opinion piece on a selected topic. An individual written exam: a take-home exam which consists of a case study analysis.


As part of the programme deliverables, participants of the programme publish an opinion piece about an innovation topic. Click on their photo or name to read their personal story inspired by driving innovation in their organisation and the Innovation Driver Certification Programme. 

Erik Wirsing

Erik Wirsing

DB Schenker
Cecile Veerman

Cecile Veerman

Adam Ayers

Adam Ayers

Paul van der Hoeven

Paul van der Hoeven

Reinout d’Engelbronner

Reinout d’Engelbronner

Raimond Neuteboom

Raimond Neuteboom

Koninklijke Marechaussee
Linda Nieuwenhuizen

Linda Nieuwenhuizen

Centraal Beheer Achmea
Wolfgang Hoepfl

Wolfgang Hoepfl



To build and maintain an organisation’s capability for growth, organisations need knowledgeable, capable and motivated people and teams. From a leadership and personal development perspective, the ECE Pyramid Model on Corporate Entrepreneurship obviously covers senior management with respect to goal setting and innovation teams and individuals regarding the execution of opportunity development and business modelling projects. However, for the purposes of building and maintaining a capability for growth and renewal across all layers of the pyramid, we wish to stress the important role in many organisations of what we label innovation drivers. Innovation drivers are employees who – formally, but very often also informally – build and maintain the company’s entrepreneurship competence from within the organisation.

Innovation drivers typically support individuals and teams in the execution of opportunity development and business modelling projects. Depending on the context they can do this as coaches, mentors or workshop facilitators. However, innovation drivers can fulfill many different roles.  They are vital ambassadors of the firm’s entrepreneurial culture and strategy. Through their actions, expertise and social networks, they also have a strong influence on the development of the organisation’s mindset and capability for growth.


The programme will start with a systematic perspective on corporate innovation and an introduction on different types of the concept. Implications of innovation drivers will be discussed and there will be a case study on Amazon. The kick-off of the personal real-life impact project will take place on the third day. At the end of the day there will be a dinner with senior ING and DSM executives. 

The second module will build further on the implications for innovation drivers. Furthermore, the focus will be on top & management teams and entrepreneurial employees & entrepreneurial teams. Also, the progress of the personal real-life impact project will be tracked. A key note speaker from academia will share some insights into the topic. 

The design and implementation of the innovation process are the focus points of the third module. Different project organizational forms and innovation types will discussed before starting the processes for innovation project execution. We will build further on the implications for innovation drivers and a key note speaker from academia will share some insights into the topic. 

The last module is about creating and sustaining a culture of innovation. There will be worked on building communities and social networks. Moreover, the participants will present their personal real-life impact project and receive peer discussion on their work. Finally, a key note speaker from practice will share some experiences related to the topic. 



Interested in the Innovation Driver Certification Programme and curious to learn more? Please join us during one of the upcoming Innovation Driver sessions:

13 April 2018, Rotterdam

30 May 2018, Cascais, Portugal

Innovation Driver Conference & Graduation Class of 2018

Innovation Driver Workshop at Get in the Ring Global Meetup


Our team combines academic excellence with practical experience. We work with some of the leading researchers in their field who are able to translate the latest academic advances into tangible insights.

Prof.dr. Justin Jansen

Prof.dr. Justin Jansen

Academic Director
Dr. Ferdinand Jaspers

Dr. Ferdinand Jaspers

Programme Director
Prof. dr. Tom Mom

Prof. dr. Tom Mom

Professor Strategic Growth & Implementation Vareska v.d. Vrande Vareska v.d. Vrande

Professor Collaborative Innovation & Business Venturing


Who can participate in this programme?

This programme is for corporate (innovation) professionals who wish to improve and sustain the capacity of their organizations to innovate and grow; through its people, its processes and its values

Who are innovation drivers?

Innovation drivers can fulfill many different roles. For instance, innovation drivers can be:

  • Intrapreneurs who develop innovation programmes such as hackathons and accelerators; 
  • Intrapreneurs who develop innovation programmes such as hackathons and accelerators; 
  • They might build social networks across organisational units, thereby stimulating the combination of different ideas, perspectives and resources; 
  • They might also scout for best practices and possible partners outside of the organisation; 
  • In many organisations they help to break the barriers for innovation and they serve as a sounding board to senior management.

Which days does the programme take place?

The dates of the modules are as follow:

Module 1: 25-27 September 2017

Module 2: 13-14 November 2017

Module 3: 30-31 January 2018

Module 4: 13-14 March 2018

The graduation ceremony and conference will be on 13 April 2018.


The 2018-2019 programme modules will take place on (tentative):

Module 1: 17-19 September 2018

Module 2: 12-14 November 2018

Module 3: 28-30 January 2019

Module 4: 11-13 March 2019

The graduation ceremony and conference will be on 19 April 2019.

How much time will I need to spend on this programme?

There are four modules. All the modules will take 3 days. Besides the modules, there will be three webinars. Furthermore, the participants will develop and execute their own real-life impact project during the 40-week program.

What is the maximum number of participants that can join the programme?

The limit amount of participants is 16 as we seek for personal guidance from a dedicated faculty coach through the programme.

Where will the programme take place?

Module 1, 2 and 5 will take place at the main learning location: the ECE Campus at Rotterdam. Module 3 will take place at DSM Center Court at Geleen and module 4 at the ING Customer Experience Centre at Amsterdam (tentative).

What is the fee for participating in this programme?

Full programme:
€ 18,500 (excl. VAT) including four 3-day in-class modules, a dedicated academic and practitioner coach throughout your personal Real-life Impact Project, ECE Corporate Entrepreneurship Scan, prepatory webinars & quizzes, access to online learning management system, graduation conference, course book & materials, lunches, dinners, social activities.

Compose your own programme:

    Per Module*:

€ 3,500 (excl. VAT) for a 3-day in-class module, course book, ECE Corporate Entrepeneurship Scan, prepatory webinar & quiz, access to online learning management system, course materials, lunches, dinners and social activities.

    Real-life Impact Project**:

€5,000 (excl. VAT) including a dedicated academic and practitioner coach throughout the duration of your project, final presentation day.

* Module 1″The essentials of Corporate Entrepreneurship” is the only mandatory module and must be completed before following any of the other modules. This module is offered twice a year (September & January – tentative).
** It is only possible to take on a Real-life Impact Project if you follow at least two Modules.

What kind of certification will I receive when I graduate from this programme?

Participants will receive a certificate from the Erasmus Centre for Entrepreneurship, Erasmus University Rotterdam.


Annique de Greef

Annique de Greef

Director Education & Research

Curious to learn more about the Innovation Driver Certification Programme and how we might be able to support your organization in the area of innovation and entrepreneurship?

Get in touch with Annique de Greef.


Phone: +31 10 302 1331

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