Innovation Driver Certification Programme


Develop the knowledge, skills and mindset to build and maintain a sustainable corporate innovation and entrepreneurship capability. As a certified Innovation Driver by Erasmus University Rotterdam you will be able to support and guide numerous internal and external stakeholders for the benefit of your organization’s competitiveness and growth.

This programme helps participants to elevate innovation to a higher level within their organization by fitting it with its structure and culture. By teaching personal leadership and development skills, participants are able to understand the impact of innovation on the organization. This is done in an interactive way, as the IDCP has a strong focus on learning from and with colleagues from different organizations/sectors/countries


The programme is designed so you can tailor it to your personal and professional development needs. Follow the full programme or only select the modules that fit you and your organization in the entrepreneurial journey.

There are three factors – Resources, Processes & Values – that affect what an organization can or cannot accomplish (Christensen & Raynor, 2003). The essentials of these factors are tought in the first, and also mandatory module. This module focuses on how to drive systematic change and how these factors affect the organizational capabilities. After the first module, each of the following modules dive deeper into the concepts of these factors and the implications for you to drive sustainable innovation excellence.

The next trainings days of Module 1 are 5-7 November, 2019

Module 1

The Essentials of Corporate Entrepreneurship

Group 1: 5-7 Nov 2018

Group 2: 14-16 Jan 2019

The essentials of corporate entrepreneurship contain resources, processes and values.

Read more

Module 2

Developing (Human) Resources for Innovation Excellence

Module 2: 11-13 Feb 2019

An organization’s most important resource for innovation are its people.

Read more

Module 3

Developing Innovation Processes & Governance Systems

Module 3: 18-20 March 2019

Excellent innovation requires systematic processes to guide individual projects to move beyond ad hoc projects.

Module 4

Developing a Culture for Innovation Excellence

6-8 May 2019

Organizational cultures based on innovation and entrepreneurship values are a requirement for excellent innovation.


Because we’ve received a lot of interest from organisations in the public sector, we created a special module for the Innovation Driver Certification Programme (IDCP) so that it aligns perfectly with the characteristics and systems of public organisations.

The next training days of this module for public organisations are 7-8 January & 4 February, 2019.


In-class modules

A unique combination of Change Management, Leadership, Innovation Management and Corporate Entrepreneurship tailored to the practices of innovation drivers. Four in-class modules full of interactive masterclasses workshops and deep real-life studies.

Personal real-life impact project

A 40-week experiential challenge based on a comprehensive corporate entrepreneurship scan of your organization’s entrepreneurial competence, using the proven research framework of the ECE. Depending on your findings, this project can be anything such as designing a new innovation tool or setting up a new accelerator programme. Guidance is provided from a dedicated faculty coach throughout the personal real-life impact project.

Webinars & Quizzes

90-minute webinars in between the modules are given for multiple purposes: to receive brief updates from each participant, to capture learnings and questions, and to prepare participants for the upcoming modules. Overall the webinars and quizzes serve to improve the quality of interaction during the modules.

Online learning management system

Throughout the programme, you will prepare for the upcoming modules through concise video and reading materials (e.g. book chapters, blogs, and articles) which can be found in our learning management system.

Exam and graduation projects

Participants will receive a personal learning report; a reflection on the participant’s personal development during the programme. A published opinion piece; participants will write an opinion piece on a selected topic. An individual written exam: a take-home exam which consists of a case study analysis.


As part of the programme deliverables, participants of the programme publish an opinion piece about an innovation topic. Click on their photo or name to read their personal story inspired by driving innovation in their organisation and the Innovation Driver Certification Programme. 

Erik Wirsing

DB Schenker

Cecile Veerman


Adam Ayers


Paul van der Hoeven


Reinout d’Engelbronner


Raimond Neuteboom

Koninklijke Marechaussee

Linda Nieuwenhuizen

Centraal Beheer Achmea

Wolfgang Hoepfl



To build and maintain an organisation’s capability for growth, organisations need knowledgeable, capable and motivated people and teams. From a leadership and personal development perspective, the ECE Pyramid Model on Corporate Entrepreneurship obviously covers senior management with respect to goal setting and innovation teams and individuals regarding the execution of opportunity development and business modelling projects. However, for the purposes of building and maintaining a capability for growth and renewal across all layers of the pyramid, we wish to stress the important role in many organisations of what we label innovation drivers. Innovation drivers are employees who – formally, but very often also informally – build and maintain the company’s entrepreneurship competence from within the organisation.

Innovation drivers typically support individuals and teams in the execution of opportunity development and business modelling projects. Depending on the context they can do this as coaches, mentors or workshop facilitators. However, innovation drivers can fulfill many different roles.  They are vital ambassadors of the firm’s entrepreneurial culture and strategy. Through their actions, expertise and social networks, they also have a strong influence on the development of the organisation’s mindset and capability for growth.



Do you recognize yourself in any of these roles? Would you like to develop yourself in any on these areas? Are these important challenges in your organisation? If so, learn more about driving innovation in your organisation. As a certified Innovation Driver, you will be able to support and guide numerous internal and external stakeholders for the benefit of your organisation’s competitiveness and growth.

We expect the participants to be experienced in the execution and/or driving of innovation projects in a public organization or corporate context, for instance through approaches such as lean startup and design thinking. (Please contact us for more information if you are interested in our programmes about these approaches.)



Our team combines academic excellence with practical experience. We work with some of the leading researchers in their field who are able to translate the latest academic advances into tangible insights.

Prof.dr. Justin Jansen

Academic Director

Dr. Ferdinand Jaspers

Programme Director

Prof. dr. Tom Mom

Professor Strategic Growth & Implementation

Prof.dr.ir. Vareska v.d. Vrande

Professor Collaborative Innovation & Business Venturing


Who can participate in this programme?

This programme is for corporate (innovation) professionals who wish to improve and sustain the capacity of their organizations to innovate and grow; through its people, its processes and its values

Which days does the programme take place?

The first module for Corporate Organisations will take place on 5-7 November 2018.

The first module for Public Organisations will take place on 7-8 January and 4 February 2019. 

How much time will I need to spend on this programme?

All the Modules consist of 3 days in class. Next to these, there will be some preparatory work for each Module, and optional Webinars. Furthermore, the participants may opt to develop and execute their own Real-life Impact Project during the programme with coaching from top academics and industry-leading practitioners.

What is the maximum number of participants that can join the programme?

The limit amount of participants is 15 as we seek for a highly interactive learning environment. 

Where will the programme take place?

All in-class modules take place at environments that spark your innovation. The first module will take place at our home base: the ECE Campus in the Rotterdam Science Tower, the Netherlands. 

Address: Marconistraat 16, 3029 AK Rotterdam, the Netherlands

What is the fee for participating in this programme?

Full programme:
€ 18,500 (excl. VAT) including four 3-day in-class modules, a dedicated academic and practitioner coach throughout your personal Real-life Impact Project, ECE Corporate Entrepreneurship Scan, prepatory webinars & quizzes, access to online learning management system, graduation conference, course book & materials, lunches, dinners, social activities.

Compose your own programme:

    Per Module*:

€ 3,500 (excl. VAT) for a 3-day in-class module, course book, ECE Corporate Entrepeneurship Scan, prepatory webinar & quiz, access to online learning management system, course materials, lunches, dinners and social activities.

    Real-life Impact Project**:

€5,000 (excl. VAT) including a dedicated academic and practitioner coach throughout the duration of your project, final presentation day.

* Module 1″The Essentials of Corporate Entrepreneurship” is the only mandatory module and must be completed before following any of the other modules. This module is offered twice a year (September & January – tentative).
** It is only possible to take on a Real-life Impact Project if you follow at least two Modules.

The General Terms and Conditions ECE Study Programmes are applicable to this programme.

What kind of certification will I receive when I graduate from this programme?

After completion of a separate Module you will receive a proof of participation for that Module.

Participants will receive a certificate from the Erasmus Centre for Entrepreneurship, Erasmus University Rotterdam, and will be welcomed into the ECE alumni community if they comply with the Certification Requirements;

A participant must – within two years – successfully complete:

  • At least three Modules;
  • ECE (Corporate) Entrepreneurship Scan;
  • Personal Real-life Impact Project;
  • Case Exam;
  • A Personal Learning Plan;
  • A published Opinion Piece.

In what language will the Modules be held?

All the Modules will be facilitated in English. 

The only exception is the first module for Public Organisations, which will be facilitated in Dutch.


Annique de Greef

Director Education & Research

Curious to learn more about the Innovation Driver Certification Programme and how we might be able to support your organization in the area of innovation and entrepreneurship?

Get in touch with Annique de Greef.

Email: degreef@ece.nl

Phone: +31 10 302 1331

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