Entrepreneurship courses

ECE develops and executes entrepreneurship courses on Bachelor, Master and MBA level for multiple universities throughout the Netherlands and thereby awakens entrepreneurial talent at 10.000 students every year. We teach entrepreneurship courses in business studies, but we also embed the stimulation of entrepreneurial behaviour in non-business courses by our train the trainer program.

The developed method ECE uses in all the education is based on experiential learning. With experiential learning (applied on entrepreneurship) you focus on the needs of (potential) clients. The development of such empathetic skills is applicable in many more situations than the ‘client-perspective’. In today’s complex society you need to work with many different stakeholders in which such skills are crucial.

FIELDS OF EXPERTISE

During the courses provided by ECE, students learn numerous skills like developing an idea towards a business case, testing business ideas in the market and pitching their ideas. Next to this, the students will also learn the academic literature on entrepreneurship, intrapreneurship and social entrepreneurship guiding them towards a successful future as entrepreneur or a proactive employee.

Central methods in our education are lean startup and design thinking. The fields of expertise we apply in our education are as following:

Empathizing with your customer

One of the entrepreneurial principles of the Lean Startup Method is to empathize with your customer. It is about identifying and empathizing with customer segments and putting them central on your solutions.

Examples of topics are:

  • Value proposition canvas
  • Customer journey
  • Problem statement and interviews
  • Empathy mapping

First interaction between your customer and your solution (testing)

Once you know who your customer is and what their pains and gains are you can come up with a possible solution. This is an ongoing process, you create prototypes and experiment with it.

Examples of topics are:

  • Ideation
  • Prototyping
  • Minimum viable product
  • Experimenting

Discover the value of your solution and transfer to your customer

After creating different prototypes you will come up with one solution to go further with. The next step is to think about different business models for your solution.

Examples of topics are:

  • Business modeling
  • Business model innovation
  • Effectuation
  • Lean pricing

Validating your solution

The last step is to validate your solution. Are your ideas really feasible? How are you going to make it happen? What team do you need? How to you pitch your story?

Examples of topics are:

  • Business model delta
  • The power of teams
  • Partnership canvas
  • Pitching and presenting

Room for growth

Once you have an operating business / startup you can think about scaling up. What are growth opportunities and what is your competition? What markets do you need to focus on?

Examples of topics are:

  • Scaling up
  • Growth portfolio
  • Three horizons for growth
  • Competition

COURSES

ECE educates and develops different courses at amongst others the Erasmus University Rotterdam (EUR), Rotterdam School of Management (RSM) and the Erasmus University College (EUC). A selection of the courses we provide are as following:

EXPERIENCED ACADEMICS

The ECE team combines academic excellence with practical experience in courses. These courses are provided by among others the academics as listed below. To guarantee the sharing of practical experiences in our education programs we involve alumni of the Erasmus University Rotterdam and other entrepreneurs.

Prof.dr. Justin Jansen

Academic Director

Dr. Ferdinand Jaspers

Programme Director

Prof.dr.ir. Vareska v.d. Vrande

Professor Collaborative Innovation & Business Venturing

Prof. dr. Tom Mom

Professor Strategic Growth & Implementation

Dr. Luca Berchicci

Associate Professor Entrepreneurship & New Business Venturing

Dr. Ingrid Verheul

Assistant Professor Entrepreneurship

Thomas Blekman MSc

Corporate Effectuation

Thijs Geradts

PhD Candidate Social Entrepreneurship

GET IN TOUCH

Marleen Bax

Project Manager Educationm.bax@ece.nl

Curious to learn more about our education courses in the field of entrepreneurship?

Get in touch with Marleen Bax.

Email: m.bax@ece.nl

Phone: +31 10 302 1331

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