During the Ready to Team Up Presentation prof. dr. ir. Vareska van de Vrande (RSM) and Corina Kuiper (CVN) provide corporates with the newest insights in the area of corporate-startup collaboration (collaborative innovation research). Using the responses gathered through the Corporate Startup Readiness Tool, they reflect on the current state-of-the-art and show how startups and corporates can successfully work together. Attending corporates will be invited to fill in the Ready to Team Up Tool and benchmark their organization in terms of ‘startup-readiness’. Towards the end of the session, the second part of the readiness tool will be launched – allowing startups to test their readiness to collaborate with corporates!
After the presentation, lunch will be provided and you will get the chance to share your experiences and skills with peers. This is a great opportunity to learn from other companies’ best practices and exchange knowledge of and experiences about corporate-startup collaboration. Based on these conversations you will be able to further improve your company’s Readiness to Team Up!
The Ready to Team Up Presentation takes place on November 16th, during Get in the Ring the Netherlands, which is part of the Global Enterpreneurship Week. This presentation is limited to invited guests; if you’d like to join but did not receive an invitation, please contact Corina Kuiper via firstname.lastname@example.org.
“As product cycles are shortening and innovations are originating from new and unexpected sources, the internal development of new products and services is often not enough, and collaborative innovation is becoming more important (Van de Vrande, 2017).”
Today’s business environment is rapidly changing and increasingly complex. In order to boost innovation and support entrepreneurial initiatives, more and more existing organizations reach out to startups for collaboration. The inflow of external ideas and technologies to the new business development process is neccessary for growth. With innovation being one of the main drivers of growth and competitiveness, the potential of corporate-startup partnerships to contribute to innovation and growth is high. Collaborative innovation refers to these new business development efforts in which external partners play an important role.
More information about ECE’s research in the collaborative innovation field can be found here.
Curious to learn more about how we might be able to support your organization in the area of collaborative innovation?
Get in touch with our Head of Research & Education, Annique de Greef.
Phone: +31 10 302 1331