The rules of the game in today’s market are changing almost constantly, which means your company has to be flexible if you want to be able to ‘join the game’. The competition won’t stand still: staying in motion is a ‘must’ for your company. At the same time, not every passing trend is worth a radical change of direction; tenacity and vision take just as much priority as flexibility. A well-thought-out business plan is key: it will provide guidance, but isn’t cast in concrete, so that you can stay agile and look forward to future business developments with confidence.
The opening of a new branch or office is often celebrated by the hanging of streamers, the snip of a...
Starting: 22 August 1970
Marketing success depends on many factors, but the basis is frequently the same: information. The saying ‘meten is weten’ – to...
Starting: 19 February 2015