Entrepreneurship Unlimited

For entrepreneurs with ADHD
Keep informed Sign up (Dutch edition Spring 2023)

Challenges and opportunities when doing business with ADHD

Many people with ADHD choose an entrepreneurial career over a wage job. Having an ADHD brain comes with unique opportunities and challenges for entrepreneurs. In the programme Unlimited Entrepreneurship with ADHD we demonstrate and discuss these specific opportunities and challenges.

In this unique workshop you will receive advice on your venture and on how to deal with your ADHD in a business context. Together with experienced coaches we help you become aware of and adapt your ADHD in the context of your own business. This will help you to become more successful as an entrepreneur. You will also get into contact with other entrepreneurs to share experiences. We do all this in a safe learning environment where we place high value on neurodiversity.

For whom?
  • People with ADHD who are actively starting up their own business.
  • People with ADHD who have an initial business idea and want to start a company in the short run.
  • People with ADHD with a new business who are running into difficulties for which they need help.
Why follow this programme?
  • Recognize your unique talent, opportunities, and pitfalls.
  • Learn how to best use your talent to run a successful start-up business.
  • Become aware of how your ADHD influences the way you run your business.
  • Learn how to adjust and cope with the challenges your ADHD poses for your business.
  • Get into contact with other entrepreneurs with ADHD to share experiences.
  • Learn about the results of recent scientific research on doing business with ADHD.

Get in touch

Myouska Zwijnenburg

Keep informed

The programme consists of five workshops each focusing on a different topic and a final event:


Workshop 1: Kick-off – Entrepreneurship with ADHD

  • Introduction
  • Doing business with ADHD: Insights from science
  • Guest speaker (Experienced entrepreneur with ADHD)
  • Group discussion: Having a special brain


Workshop 2: Talents, pitfalls, opportunities & challenges in ADHD

  • Self-analysis 1: Through a SWOT analysis you will gain insight into your talents and pitfalls. (Awareness)
  • Self-analysis 2: How do your talents and pitfalls affect your entrepreneurship? (Recognition)
  • Group discussion: Opportunities and challenges of entrepreneurship with ADHD (Recognition)
  • Effectuators roadmap (‘the five bold steps’): your own opportunities and challenges viewed in the context of the future vision for your company.


Workshop 3: Creativity with ADHD & your value proposition

  • ADHD & creativity: how do you maximise your creativity?
  • Design Thinking in a nutshell & group assignment.
  • Identifying your ultimate target group (customer segment).
  • Validating and testing your business idea (value proposition) in the group.
  • 1-on-1 mentoring


Workshop 4: Business Model

  • Making a prototype and testing it
  • Working out your business model using the Business Model Canvas
  • Home assignment: business model testing in the market


Workshop 5: Your Personal Learning Experience

  • Serious Play: evaluation and reflection
  • Pitch training
  • Next Steps, Tips & Tricks


Final event: pitch about you as entrepreneur and your company

The programme is small-scale and interactive, providing ample room for interaction and discussion. Information is offered in both form and content in a way that facilitates learning, with an emphasis on variety. In addition, we try to keep the provision of information “short but sweet” through goal-oriented work. Between workshops, participants are given home assignments that allow for immediate application of the material.

All workshops will take place at the Erasmus Centre for Entrepreneurship, Rotterdam Science Tower, Marconistraat 16, 3029 AK Rotterdam.

  • Kick-off (session 1): Thursday, May 25, 16h00-19h00
  • Session 2: Thursday, June 1, 16h00-19h00
  • Session 3: Thursday, June 8, 16h00-19h00
  • Session 4: Thursday, June 15, 16h00-19h00
  • Session 5: Thursday, June 22, 16h00-19h00
  • Final event (session 6): Thursday, July 6, 16h00-19h00 (2 weeks later)

This Spring 2023 edition will be in Dutch. If you want to keep informed about an English edition in the future, let us know here.

The programme is free when fully attended and completed by the candidate. That is, each candidate is asked to transfer 500 euros of tuition before the programme begins. Upon completion of the programme, this 500 euros will be refunded to you. If you do not complete the programme, this amount will not be refunded. We do this to make sure that candidates are really motivated for the programme.

There is room for a maximum of 16 candidates in this part of the course. You can register via the link below. Based on this application, interested participants will be invited for an interview in which we will go into more depth about your personal challenges and what you would like to achieve with this course.

Please note this Spring 2023 edition will be in Dutch. If you want to keep informed about an English edition in the future, let us know here.

To sign up for the upcoming Dutch edition:

Register here

Who you will meet 

Dr. Rene Bakker

Associate Professor Strategy & Entrepreneurship

Dr. Ingrid Verheul

Associate Professor Entrepreneurship

Annique de Greef

Head of Education

Myouska Zwijnenburg

Coordinator Entrepreneurship Unlimited (Onbeperkt Ondernemen)

Robin Driessen

Project Coordinator Education

Hans van de Velde

Coach and founder of Equisto, Chair Science of the Committee at Impuls & Woortblind

Frits van Noortwijk

Entrepreneur with ADHD & Coach

Bas van Eck

ECE Campus Manager