Developing a culture for innovation excellence

Drive your organisation’s human resources for innovation to a higher level
For whom

Corporate innovation professionals who wish to improve their capability to develop and nurture human resources for innovation excellence.

> Find out if your current role fits the programme

Next 3-day programme

“Developing entrepreneurial people and culture” takes place on 24-26 June, 2020.

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Price & location

The fee for this programme is € 3,500 (excl. VAT) for 3 days at the entrepreneurial learning environment of Erasmus University in the Rotterdam Science Tower.

> Register now

Key benefits

How to develop and nurture the human resources and culture required for innovation excellence

Developing a sustainable innovation competence requires systemic organisational change: resources, processes and values have to be developed and nurtured to ensure the repetitive renewal and growth of the organisation. This module provides you with the knowledge and the skills to drive your organisation’s human resources for innovation to a higher level. A structured approach will be provided to attract, develop, and retain corporate entrepreneurs and innovation professionals. Moreover, coaching skills will be developed to support entrepreneurial employees and innovation teams.


Develop your own capability to compose and assess, and coach effective entrepreneurial teams


Understand the nature of entrepreneurial competences, and how to develop them


Develop your coaching capabilities and receive feedback from peers and alumni

Linda NieuwenhuizenManager Digital Change & New Business at Centraal Beheer Achmea

"Understanding that my role is the one of an innovation driver helps me to be more effective."

Programme overview

“Developing Entrepreneurial People and Culture” programme at a glance

The next 3-day programme of “Developing Entrepreneurial People and Culture” takes place on:

24-26 June 2020

Application deadline:
24-26 June 2020

Register now

Programme agenda:

Day 1: An Integral Perspective on Processes for Innovation Excellence

An organisation’s most important resource for innovation are its people.

  • Engage in participant progress presentations and peer learning: participants share, discuss and reflect on their ongoing impact projects to build and improve innovation excellence in their organisations;
  • Develop the capability to compose, assess, and coach effective entrepreneurial teams;
  • Develop an integral understanding of Human Resources for innovation excellence;
  • Ambidextrous leadership in agile organisations.

Day 2: Practices to promote entrepreneurial behavior and competence

The best practices and insights to develop and sustain the entrepreneurial culture in your organisation.

  • Understand the nature of entrepreneurial competences, and how to develop them;
  • Work in teams to analyze and evaluate real-life cases to motivate and reward entrepreneurial movements.
  • Receive insights and learn about creating an entrepreneurial environment in the for your organisation fitting structure.

Day 3: Social Networks

Social networks are vital for sharing ideas, for gaining support for ideas, and – ultimately – for nurturing a culture for innovation.

  • Develop the capability to create a social movement for innovation, by engaging and exciting colleagues for innovation across units and departments;
  • Develop the capability to assess, build, and leverage social networks for innovation excellence;
  • Apply learnings to your own impact project to improve and sustain innovation excellence;
  • Develop your coaching capabilities and receive feedback from peers and alumni.

For whom

Are you an innovation driver?

Building on the programme of “Leading Innovation Excellence”, this programme aims to develop and empower innovation professionals, “Innovation Drivers”, in their roles to develop their organisation’s entrepreneurial culture.  In their quest to drive innovation excellence and transform their organisations, these (informal) innovation professionals come to fulfill many different roles, such as the ones described in the infographic. Do you recognize yourself in any of these roles? Would you like to develop yourself in any of these areas? Are these important challenges in your organisation?

Our team

Top academics and industry-leading practitioners as facilitators

In this programme Erasmus Centre for Entrepreneurship brings “Innovation Drivers” from different organisations together to get the most out of learning with and from each other. This learning is fueled by the latest hands-on insights from the world-class innovation and entrepreneurship research performed by professors from Rotterdam School of Management, Erasmus University and international partner universities. This programme is developed in collaboration with industry-leading innovation professionals from organisations such as DSM and ING.


Dr. Ferdinand Jaspers

Programme Director

Dr. Magdalena Cholakova

Assistant Professor Strategy & Entrepreneurship
Image Dr. Dirk Deichmann

Dr. Dirk Deichmann

Creative and innovation behavior expert


“I found a surprising number of people with brilliant ideas and a very high level of coaches, investors and entrepreneurs: that made a huge difference. ”

Arjan Rensma, Innovation Excellence Manager at DSM

Read more

“The Leading Innovation Excellene Programme gives participants the opportunity and tools to reflect on the innovation context of their organisations.”

Angelique Plugge, Innovation Driver at ING

Read more

“What makes the programme unique is that it is not only made by academics, but there is also a great deal of involvement between the coaches and the participants - We make this programme together!”

Ad van Dongen, Innovation Driver at ING

Read more
About Erasmus Centre for Entrepreneurship

The leading centre for entrepreneurship in Europe

Part of the Erasmus University Rotterdam

We leverage the knowledge and network of Erasmus University Rotterdam, a university founded by entrepreneurs more than 100 years ago. With 25+ researchers and 4 full professors in entrepreneurship, it is in the DNA of our university. We provide participants with a diploma.

Academic excellence & practical experience 

We apply hands-on insights from world-class innovation and entrepreneurship research and practices from industry-leading innovation professionals. This combination results in the ability of participants to make impact in the organisation. 

Learning through reflection on doing

Experiential learning is at the core of all our programmes. Participants learn through working on their own and other participants’ cases from different organisations/sectors/countries in an interactive way.

The Erasmus Centre for Entrepreneurship

Erasmus Centre for Entrepreneurship is the leading entrepreneurship centre in Europe.

We provide a unique platform that ranges from scholarly insights about (corporate) entrepreneurship and new opportunities, startup campuses for ambitious entrepreneurs, to exciting executive programmes for leading innovation excellence within established organisations.

We developed a 10.000 m2 entrepreneurship campus, housing over 100 startups and scale-ups, creating the learning environment to teach, train and develop people to excel in innovation.

Erasmus University Rotterdam has the largest academic research group in Europe with over 25 researchers and 4 professors in the field of entrepreneurship.

Alumni cases

What former participants say

As part of the programme deliverables, participants of the programme publish an opinion piece about an innovation topic. Click on their photo or name to read their personal story inspired by driving innovation in their organisation and the Leading Innovation Excellence Programme.

Erik Wirsing

DB Schenker

Cecile Veerman


Adam Ayers


Paul van der Hoeven


Reinout d’Engelbronner


Raimond Neuteboom

Koninklijke Marechaussee

Linda Nieuwenhuizen

Centraal Beheer Achmea

Wolfgang Hoepfl

Other Programmes

An overview of our innovation programmes

The Essentials of Innovation in the Public Sector

29-31 January, 2020

Improve and sustain innovation within your organisation.


Read more

Developing Innovation Processes & Governance Systems

9-11 March, 2020

Develop and institutionalize a high-performing innovation system.

Read more

The Essentials of Corporate Entrepreneurship

29-31 January, 2020

Improve and sustain innovation within your organisation.


Read more
Frequently asked questions

Want to know more?

How much time will I need to spend on this programme?

The programmes takes 3 days. In advance of the programma you’ll receive several materials you are expected to prepare/study.

What is the maximum numbers of participants that can join the programme?

The limit amount of participants is 15 as we seek for a highly interactive learning environment. 

Where will the programme take place?

All our programmes take place at environments that spark your innovation. This module will take place at the Innovation Center of DSM in Geleen.

What is the fee for participating in this programme?

The fee for this module is € 3,500 (excl. VAT) for a 3-day in-class Programme, course book, ECE Corporate Entrepeneurship Scan, prepatory webinar & quiz, access to online learning management system, course materials, lunches, dinners and social activities.

What kind of certification will I receive when I graduate from this programme?

Participants in this programme will receive a proof/reference of participation.

Participants will receive a certificate from the Erasmus Centre for Entrepreneurship, Erasmus University Rotterdam, if they comply with the Certification Requirements;

A participant must within two years successfully complete:

  • All three Programmes of the Innovation Driver Certification Programme;
  • ECE Entrepreneurship Scan;
  • Personal Real-life Impact Project;
  • Case Exam;
  • A Personal Learning Plan;
  • A published Opinion Piece.

In what language will the module be held?

The first module of the Innovation Driver Certification Programme for corporate organisations will be held in English.

What are the general terms and conditions?

You can read our general terms and conditions here.

Get in touch

Interested to know more?

Curious to learn more about the Innovation Driver Certification Programme and how we might be able to support your organisation in the area of innovation and entrepreneurship?

Get in touch with Annique de Greef.


Phone: +31 10 302 1331

Annique de Greef

Head of Education