Corporate – Startup Innovation

In today’s both uncertain and unpredictable business environment, internal innovation is often not sufficient. Corporate-startup innovation (i.e. collaborative innovation) refers to new business development efforts in which external partners play an important role (Van de Vrande, 2017). Collaborative innovation thus presumes the inflow of external ideas and technologies to the new business development process. Using a broad range of external parties such as universities, startups and other incumbents, firms can get access to innovative ideas and developments that reside outside their own organization.

During the Get Ready to Team Up Presentation prof. dr. ir. Vareska van de Vrande and Corina Kuiper provide corporates with interest in working with startups the newest insights in collaborative innovation, based on the first results of the Corporate Startup Readiness Tool. In this session, you will benchmark your organization in terms of ‘startup-readiness’ and share experiences with peers. Are you Ready to Team Up?

Key benefits

Assess your organisation’s startup-readiness

Benchmark your organization in terms of 'startup-readiness'

Develop understanding about whether your organization is prepared to effectively collaborate. Are you ready to bridge the world of startups and corporates?

Ready to Team Up Tool

Get the newest insights in collaborative innovation

Familiarize with factors of a successful corporate-startup collaboration and acquire and discuss the latest research results in the collaborative innovation field.

Presentation: Ready to Team Up

Share your experience and skills with peers

Learn from other companies’ best practices to help you develop the best possible solution for your company and exchange knowledge and experiences.

Presentation: Ready to Team Up
Meet the professor

Prof.Dr.Ir. Vareska van de Vrande

Vareska van de Vrande is Professor of Collaborative Innovation and Business Venturing at Rotterdam School of Management, Erasmus University. Vareska’s expertise focuses on the areas of corporate venturing and collaborative innovation, including external technology sourcing, corporate venture capital investments, strategic alliances, joint ventures, and mergers and acquisitions. Vareska van de Vrande

Professor Collaborative Innovation & Business Venturing
Download the brochure

Learn more

Learn more about collaborative innovation and how it can help your teams to rapidly test new ideas by downloading the inaugural address of prof. dr. ir Vareska van de Vrande below. For any questions, feel free to contact us directly through the contact details listed at the end of this page.

Get in touch

Interested to know more?

Curious to learn more about our Get Ready to Team Up workshop and how we might be able to support your organization in the area of collaborative innovation?

Get in touch with Annique de Greef.


Phone: +31 10 302 1331

Annique de Greef

Head of Education