New Business Cycle


New Business Cycle – Health Innovation Challenge 2015 edition

Capacity: 20 Starting: 20 November 13:00 - 17:00

Apply now for the 2016 Health Innovation Challenge edition via:


This programme is in Dutch.

The New Business Cycle is a 10-week programme for entrepreneurs that want to innovate and grow. The upcoming Cycle is aimed at ideas within the Healthcare and the Health Innovation Challenge 2015. The aim for the 10 weeks is to go from having ideas to implementing innovations. We definitely do not intend for you to just sit back and take in information. During the programme you will be challenged to work together with employees, clients and/or suppliers in order to develop innovations that can be implemented by your company.

During the five sessions we will provide academic insights and mini-masterclasses, but more importantly: you will be supported by experienced innovators and successful entrepreneurs. Each session is linked to a special speaker who will provide you with fresh inspiration.

Why the New Business Cycle?
We believe that SMEs are the engine of the economy.  Nonetheless we also see many SMEs that are innovating by accident. More structured innovation is definitely possible! A structured process for obtaining innovation can be implemented by understanding how entrepreneurship and innovation work within your company. With the New Business Cycle we aim to support you in developing a more structured innovation approach by giving you relevant insights and most importantly by actually going through the process together with you.

What you get

– 5 Friday afternoon sessions where you will be working hands-on on developing innovative services, products and/or business models

– A curriculum filled with the latest insights on new business development such as:

1. Ideation
2. Spotting growth opportunities
3. Value proposition
4. Business modeling
5. Strategic implementation
6. Prototyping

Feedback from fellow entrepreneurs and experienced innovators

– Access to MyECE, your online learning environment

Membership of a vibrant entrepreneurial community

– Lunch and drinks

Learning goals

  • Gain insight into entrepreneurship and innovation in your company
  • Turn opportunities into innovations
  • Work together with employees, clients and suppliers on the future of your company
  • Get support and feedback from experienced innovators and successful entrepreneurs

Make your company future proof by being able to innovate continuously

Cost & Time

€4.500,- per company for the full 10-weeks (equivalent to 5 sessions), which includes 2 persons per session. Lunch, drinks and parking are included.

It is possible to invite a maximum of 2 additional participants per company. Costs per session are €150,- for each additional participant.

5 Friday afternoons from 14.00-18.00 for 2-persons and 5 preparation assignments. Estimated time required for 2 persons is 50 hours in total.

The next sessions will be held on:
– April 3rd
– April 17th
– May 15th
– May 22nd
– June 5th
– June 19th
– July 3rd
– July 17th

Important: This is an ongoing programme meaning that there is no deadline for signing up, you can choose your own start date and join the programme at any point!



How to proceed

1) Apply via the online web-form on this page

2) One of our team members will contact you to schedule an intake meeting (which can be held at your preferred location)

3) During the intake meeting, we want to discover more about your company, your needs and we will discuss practicalities such as the starting date

4) After deciding on the starting date, you will receive a full welcome package including all necessary information for a susuccessful programme

5) Start turning opportunities into innovations!


Prof. dr. Justin Jansen

Academic Director

Kees de Jong

Serial Entrepreneur

Michiel Muller


Willem Sodderland

Founder/CEO, Seamore & Buzzable

Hendrik Halbe

Advisor to the board

Dr. Ferdinand Jaspers

Programme Director

Prof. Jan Adriaanse

Professor Turnaround Management

Thomas Blekman

Clinical Professor - Corporate Entrepreneurship

Jan van Kranendonk

The Venture Generator & SUNURU

Job Nijs


Duke Urbanik



Session 20 November 13:00 - 17:00
Session 4 December 13:00 - 17:00
Session 18 December 13:00 - 17:00
Session 15 January 13:00 - 17:00
Session 5 February 13:00 - 17:00

ECE Campus

Marconistraat 16, 11th floor


The Netherlands


afbeelding locatie


Jorg Lescher

ECE You can reach us on 010-3021331
You can also contact us directly at

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